Asian-Born & Italian-Made Gelato Brand, ‘XO-ice’ Introduces a Health-Conscious Approach to Desserts in Malaysia
Embodying a wholesome concept of health, XO-ice consists of gelatos that are healthy, low-calorie, and rich in protein. XO-ice, an Asian-born-Italian-made low-calorie gelato brand, introduces a new approach to desserts serving go-to gelatos for health-conscious consumers in Malaysia. Offering great-tasting gelatos with a premium texture, XO-ice prioritises providing consumers with the freedom to indulge happily and healthily. Reconceptualizing the traditional dessert to fit our modern lifestyle, XO-ice offers gelatos that are 70% lower in calories, contain 8 to 9 times less sugar, and 1.4 to 1.9 times more protein than your average ones. The brand also leveraged Italian gelato-making expertise to achieve its superior and instant ‘spoonability’ texture with strong…