In recent years, there has been a surge in demand for delivery platforms, with various apps catering to needs such as food, groceries, and courier services available around the clock. However, the convenience of these platforms is limited to urban areas, and services may be inconsistent even when extended to rural regions. Halo Delivery aims to address some of these issues by offering delivery services for food, pharmacy, groceries, daily needs, and courier services up to a range of 40 km from cities.
Jalluddin Abu Hassan, the Director of Halo Delivery, shared insights about his business, which started in Batu Pahat, Johor. In September 2020, they joined MDEC’s eRezeki programme, which provided valuable guidance, advice, and opportunities to collaborate with other service providers and government agencies. This allowed the company to expand and refine its services, resulting in increased customer satisfaction and more merchants joining the platform. As a result, in July 2022, the company was awarded by MDEC as the Top Performing Sharing Economy Platform in Assisting MSMEs during the Pandemic.
Over the past year, the company has focused on onboarding more merchants onto its platform and is currently working with over 33,000 merchants across Malaysia. Halo Delivery still focuses on small-town areas and is available in 240 areas nationwide. They are more popular in certain states such as Johor, Pahang, Terengganu, Kelantan, Perak, Kedah, Perlis, Negeri Sembilan, Selangor, and Sabah but are gaining more attention in Penang, Melaka, and Sarawak. The company has received orders from customers overseas, such as Singapore, to deliver food and groceries to their loved ones back home in Malaysia. They also emphasize bringing SMEs onto the platform, with merchants ranging from restaurants, stalls, home-based cooks, and food trucks.
Halo Delivery offers its merchants the ability to list products on the platform at no cost, and the merchants are paid on a cash basis without penalties and hidden fees. This payment method is enticing for merchants, and with the reach of Halo Delivery, they can reach a wider customer base. The riders under Halo Delivery are gig workers, which gives them the freedom to pick up other jobs at their convenience. Their 10,000-strong fleet is covered by SOCSO too.
As a local company, Halo Delivery has already received two awards this year. In January, The World Muslimpreneur awarded them as the Consumer Choice Brand 2022. Recently, Asean Food & Travel Awards 2023 also recognized Halo Delivery as Malaysia’s Most Reliable & Best Delivery App & Services Provider.
Looking towards the future, the company plans to collaborate and affiliate with government agencies, big corporations, and business associations and expand its business in ASEAN countries. Jalluddin stated that they are planning to add more services to the platform and continue serving residents in underserved areas.