Events & News

Magnum Ice Cream & Miley Cyrus Collaborate On ‘Miley In Layers’, An Immersive Virtual Concert Experience In 8D Sound

Magnum ice cream and multi-platinum selling recording artist Miley Cyrus team up to inspire fans around the world to #ShowYourLayers and express their truest selves with its latest global campaign, Miley In Layers, a special virtual concert experience, mastered in 8D sound, to show the world her diverse layers.


On June 10, 2021, Miley will perform some of the biggest hits from her recent album ‘Plastic Hearts’ as well as an exclusive cover of 80’s hit ‘Midas Touch’ by Midnight Star re-mastered as Miley’s Touch.


“The greatest super-power we have is our individuality. As I’ve evolved as an artist, I’ve been able to explore the different layers of who I am and what brings me pleasure – whether I’m writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered,” says Miley on her collaboration with Magnum ice cream.


“My biggest pleasure in life is music and I’m so excited to be performing in 8D for you all. I hope this campaign with Magnum ice cream inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure.”


The Miley In Layers virtual concert experience will stream on YouTube on June 10, 2021 at 2:30 PM EST. The virtual concert experience will also be available for streaming on the Magnum ice cream Instagram channel, until Thursday, June 17, 2021 and broadcasted using immersive 8D sound technology to create the sensation that Miley is live in the room with fans, when played through a set of headphones.


Source: Magnum Ice Cream

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