RIGHTSIDE Celebrates Revamp with Launch Event at Flagship Outlet – 163 Retail Park

AMAZON DINERS (M) SDN BHD (“RIGHTSIDE” or “Company”), Malaysia’s first wholly-owned Malaysian plant-based fast-food chain, officially unveiled its successful brand revamp recently via a highly anticipated launch event held at its flagship outlet located at 163 Retail Park, Mont Kiara, Kuala Lumpur. The event was officiated by Yang Bahagia Dato’ Sri Suriani binti Dato’ Ahmad, Secretary General of the Ministry of Entrepreneur Development and Cooperatives, and Dato’ Md Silmi bin Abdul Rahman, an industry expert within the F&B scene, celebrating RIGHTSIDE’s inclusive environment for everyone to indulge in delicious plant-based meals, whether it is through just several meals in a week or a month.

Formerly known as Amazon Vegan, RIGHTSIDE is redefining the new concept of fast food. RIGHTSIDE offers Feel Good Fast Food with its comprehensive plant-based menu serving something for everyone, from burgers, Philly cheesesteak sandwiches, tacos, burritos, sliders, dairy-free milkshakes, hot beverages, soft-serve ice cream, and mouthwatering sides like tater tots, skin-on fries, corn in a cup and Mexican salad.

Throughout its operations, RIGHTSIDE has garnered significant recognition in the F&B industry, attracting positive media coverage be it on print, digital or social media from esteemed publications such as The Malay Mail, KL Foodie, EatDrinkKL, MYEat Kaki and Malaysian Food & Travel. RIGHTSIDE’s combination of positive media coverage and a wide range of plant-based menus has made the diner a popular destination for people looking for tasty and satisfying food.

One of its directors, Faye Lim shared, “We are appreciative that our unique culinary offerings and innovative approach to plant-based cuisine have been recognized by these publications as they are the go-to and trusted sources for F&B recommendations. This serves as a testament to RIGHTSIDE’s quality and popularity in the fast-food scene. Our food is healthy, tasty and fun. We believe that plant-based meals are not boring, but a delicious and healthy alternative protein choice.”

Looking ahead, RIGHTSIDE will be focused on its brand expansion to extend its consumer reach. At the launch event, the Company revealed its plan to kickstart its business expansion through its new business model, offering a licensing opportunity to potential investors and business owners to set up RIGHTSIDE outlets via a store or kiosk concept. The vegan fast-food brand aims to establish 50 outlets across Malaysia as well as overseas throughout the next year through its licensed store program.

RIGHTSIDE has solidified its position as a trusted brand through its extensive positive media coverage, reflecting its commitment to quality convenience and innovation. With a focus on high-quality foods and self-manufactured ingredients, RIGHTSIDE ensures that every item on their menu meets the highest standards of taste and freshness. As the first and only 100% vegan member of the Plant Based Foods Association (PBMA) from Malaysia, RIGHTSIDE stands as a pioneer in promoting sustainable and healthy dining choices, encouraging consumers to be on the right side of change.

RIGHTSIDE will be exhibiting at the upcoming 6th Malaysia International Retail & Franchise Expo 2023 from 7th to 9th July 2023, to be held at Kuala Lumpur Convention Centre. The Company is optimistic that this is a great opportunity for RIGHTSIDE to connect with potential partners and investors for business growth.

RIGHTSIDE currently operates two outlets in the Klang Valley, located at 163 Retail Park, Mont Kiara and Sri Petaling respectively, with its operating hours as below:

 

RIGHTSIDE 163 Retail Park, Mont Kiara

GF-02, 163 Retail Park, 8, Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia Mondays to Sundays

11:30 AM – 10:00 PM

 

RIGHTSIDE Sri Petaling

147-1, Jalan Radin Bagus, Bandar Baru Sri Petaling, 57000 Kuala Lumpur, Malaysia Tuesdays to Sundays (Closed on Mondays)

11:00 AM – 09:00 PM