In an interview with Dato’ R. Rajendran, the Advisor of ASEAN Food & Travel publication, during the Asean Food & Travel Awards 2024, exciting details emerged about the much-anticipated “Visit Malaysia Year 2026″ campaign. Rajendran shed light on why Malaysia is poised to become a hotspot for tourists in the coming years, attributing much of the allure to the nation’s rich culinary landscape. “Malaysia boasts an unparalleled variety of gastronomic delights,” remarked Rajendran, emphasising the diverse culinary offerings that set the country apart. He highlighted that beyond merely providing sustenance, Malaysian F&B outlets offer an immersive experience, evoking nostalgia and a myriad of emotions from different eras. “Restaurants and cafes…

Tourism Malaysia and Mastercard have announced a strategic partnership to transform the traveler experience and support outreach efforts in preparation for Visit Malaysia (VM) 2026. The announcement was made during a Memorandum of Collaboration (MOC) exchange ceremony. As part of the MOC, Mastercard will also be named as Tourism Malaysia’s Exclusive Payment Partner, with a strategic focus on enhancing the shopping segment. The partnership will focus on four areas: Harnessing data insights and analytics: Mastercard’s regional Data & Services hub in Kuala Lumpur will provide actionable insights on traveler spend patterns, needs, and preferences. This aggregated and anonymized data will benefit travel and tourism authorities, operators, and businesses. Digitizing the…