Tourism Malaysia and Mastercard have announced a strategic partnership to transform the traveler experience and support outreach efforts in preparation for Visit Malaysia (VM) 2026. The announcement was made during a Memorandum of Collaboration (MOC) exchange ceremony. As part of the MOC, Mastercard will also be named as Tourism Malaysia’s Exclusive Payment Partner, with a strategic focus on enhancing the shopping segment. The partnership will focus on four areas: Harnessing data insights and analytics: Mastercard’s regional Data & Services hub in Kuala Lumpur will provide actionable insights on traveler spend patterns, needs, and preferences. This aggregated and anonymized data will benefit travel and tourism authorities, operators, and businesses. Digitizing the…