Today’s consumers seek authentic, delicious patisserie with exciting textures and flavors. According to Puratos’s Taste Tomorrow global research, consumers are increasingly interested in the stories behind their favorite patisserie items. They are also keen to understand the impact that the food they consume has on their health and the planet. More than ever, consumers crave authentic, delicious patisserie creations. How can you better satisfy your customers? To meet these demands, it reinvents Patisserie. Patisserie Classics remain extremely popular. Consumers are triggered by stories about the heritage of patisserie creations coming from each corner of the world from, Brownies from USA – to Black Forest from Germany, the Lemon Meringue Pie…

In an era where inclusivity reigns supreme, even the most exclusive establishments are reevaluating their boundaries. The Malaysian Petroleum Club (MPC), an award recipient of the Asean Food & Travel Awards 2024, nestled on the 42nd floor of the iconic Petronas Twin Towers, is no exception. In an interview with Asean Food & Travel, Charles Abdullah, the seasoned Manager of MPC, talks about welcoming more people to the club while maintaining the exclusivity and top-tier services and facilities. With a rich history dating back to its inception in 1991, MPC has undergone a transformative journey, adapting to changing landscapes while remaining steadfast in its commitment to excellence. There is no…

Early Bird tickets for Beerfest Asia 2024 are now up for grabs Taste more than 600 brews from around the world when the largest celebration of Asia’s beer culture, Beerfest Asia, returns from 11 – 14 July 2024. Now in its 14th edition, the region’s premier beer marketplace is amping up the festival experience with a futuristic twist. This year’s edition will take on a cyberpunk-inspired theme, transforming the Kallang Outdoor Arena into a pulsating neon-lit futurescape over four days. Expecting over 30,000 attendees and 3,000 trade visitors, the festival brings together the largest international line-up of drafts, crafts, entertainment and gourmet grub in one immersive space. Rock out to…