TPN Tourism Leaders Summit 2025 Charts Malaysia’s Tourism Industry’s Productivity and Sustainability

The Tourism Leaders Summit (TLS) 2025, held on 20 January 2025 at the Mercure Kuala Lumpur Glenmarie, underscores the Tourism Productivity Nexus (TPN)’s commitment to fostering a robust, competitive, and sustainable tourism industry, with productivity as a key driver to enhance operational efficiency, optimise resources, and support overall industry growth.

The summit brought together over 100 organisations and individuals, including tourism industry leaders, policymakers, and key stakeholders, to kick off 2025 with a strong start in preparation for Visit Malaysia Year 2026.

TLS 2025 served as a platform to exchange ideas, debate strategies, and establish collaborative frameworks to elevate Malaysia’s tourism industry to new heights. Central to these discussions was a shared aspiration to transform tourism into a dynamic force for sustainable practices, economic growth, cultural enrichment, and environmental preservation.

The summit highlighted that the success of Malaysia’s tourism industry hinges on the collective ability to pool resources, tap into diverse talents, and champion ethical stewardship of the nation’s natural and cultural heritage.

TPN Champion, Rohizam Md Yusoff, set an ambitious, optimistic, and unified tone. “The intersection of culture, environment, heritage, and community within Malaysia’s tourism narrative is essential for the industry’s success.”

“TLS 2025 sends a clear message: with determination, creativity, and concerted cooperation, Malaysia can emerge as a premier destination that delights the modern traveller while fostering profound respect for the nation’s cultural roots and ecological treasures.

“Sustainability is the game-changer for the industry’s productivity and competitiveness. TPN’s Sustainable Tourism Roadmap serves as a guide for Malaysia’s tourism industry players to enhance sustainable practices,” said Rohizam.

Among TPN’s core initiatives in preparation for Visit Malaysia Year 2026 are the holistic Sayangi Malaysia campaign, the Malaysia Tourism Excellence (MaTEx) Business Certification programme, and TalentCorp’s MyMahir initiative.

With the countdown to Visit Malaysia Year 2026 well underway, the summit concluded on a note of palpable optimism. Malaysia has set an ambitious target of welcoming 23.5 million international arrivals and generating USD 17 billion in tourism receipts.