Hong Kong elevates Muslim-friendly travel experiences for Muslim travellers
Hong Kong continues to make progress in becoming a Muslim-friendly destination of choice, with enhanced services and facilities that cater to the needs of Muslim travellers.
A key milestone in Hong Kong Tourism Board’s (HKTB) efforts is the increasing number of hotels participating in Crescent Rating’s (CR) accreditation program – a program rating hotel on their Muslim-friendliness developed by Crescent Rating, an internationally renowned Muslim travel marketing company.
As of February 2025, 52 hotels in Hong Kong have successfully obtained an accreditation rating from Crescent Rating, depending on the Muslim-friendly facilities available at the hotels. In addition, Hong Kong has significantly expanded its selection of Halal-certified and Muslim-friendly restaurants, accredited by Incorporated Trustees of the Islamic Community Fund of Hong Kong (Board of Trustees).
The city now has 153 Halal-certified and Muslim-owned eateries offering visitors a wider array of culinary options, up from around 100 Halal-certified eateries when HKTB first launched its Muslim-friendly push in June 2024.
The impact of these efforts is already evident with arrivals from Indonesia and Malaysia increasing by 43% and 50% year-on-year respectively. This reflects the strong travel interest of Indonesians and Malaysians towards Hong Kong.
This increased demand would encourage more local businesses in Hong Kong to jump on this initiative to cater to the needs of Muslim travellers and would then further augment Hong Kong’s appeal as a Muslim-friendly destination.
Hong Kong Tourism Board (HKTB) has been working closely with local tourism stakeholders to facilitate a better understanding of Muslim travellers’ needs through training programs and guiding them through the accreditation process. These consistent efforts have enhanced the experience of Muslim travellers and deepened the understanding of Halal and Muslim-friendly requirements among local tourism stakeholders.
