Hong Kong Elevates Muslim-Friendly Travel Experiences for Muslim Travellers

Hong Kong continues to make progress in becoming a Muslim-friendly destination of choice, with enhanced services and facilities that cater to the needs of Muslim travellers. A key milestone in Hong Kong Tourism Board’s (HKTB) efforts is the increasing number of hotels participating in Crescent Rating’s (CR) accreditation program — a program rating hotel on their Muslim-friendliness developed by Crescent Rating, an internationally renowned Muslim travel marketing company. 

As of February 2025, 52 hotels in Hong Kong have successfully obtained an accreditation rating from Crescent Rating, depending on the Muslim-friendly facilities available at the hotels. In addition, Hong Kong has significantly expanded its selection of Halal-certified and Muslim-friendly restaurants, accredited by Incorporated Trustees of the Islamic Community Fund of Hong Kong (Board of Trustees). The city now has 153 Halal-certified and Muslim-owned eateries offering visitors a wider array of culinary options, up from around 100 Halal-certified eateries when HKTB first launched its Muslim-friendly push in June 2024.

The impact of these efforts is already evident with arrivals from Indonesia and Malaysia increasing by 43% and 50% year-on-year respectively. This reflects the strong travel interest of Indonesians and Malaysians towards Hong Kong. This increased demand would encourage more local businesses in Hong Kong to jump on this initiative to cater to the needs of Muslim travellers and would then further augment Hong Kong’s appeal as a Muslim-friendly destination.

Hong Kong Tourism Board (HKTB) has been working closely with local tourism stakeholders to facilitate a better understanding of Muslim travellers’ needs through training programs and guiding them through the accreditation process. These consistent efforts have enhanced the experience of Muslim travellers and deepened the understanding of Halal and Muslim-friendly requirements among local tourism stakeholders. 

Ms Liew Chian Jia, Regional Director of Southeast Asia, HKTB, stated, “We are incredibly happy and encouraged by the positive progress we have achieved over the past year. Today, more attractions, restaurants and hotels are being accredited, which reflects Hong Kong’s enthusiasm in ensuring the best experience for Muslim travellers. We are dedicated to position Hong Kong as a top Muslim-friendly destination, especially for Indonesia and Malaysia, and we look forward to welcoming more Muslim guests to experience the best of Hong Kong in 2025 and beyond.”

HKTB remains focused on developing visitor sources from key Muslim markets including Indonesia and Malaysia. The Board has also increased promotional efforts to showcase Hong Kong as a prime destination for Muslim travellers.

HKTB remains committed to enhancing Muslim-friendly offerings, continuously working with hospitality and F&B partners to provide an inclusive experience for all visitors. With growing recognition and positive reception from Muslim travellers, Hong Kong is well on its way to establishing itself as a premier destination for Muslim-friendly tourism in the region. As more stakeholders come on board and initiatives expand, Muslim visitors can look forward to an even more welcoming Hong Kong in the years to come.

Muslim travellers planning a trip to Hong Kong can refer to HKTB’s Muslim Travel Page for more information on the city’s Muslim-friendly facilities, services, and attractions. The page will be regularly updated with newly accredited Muslim-friendly establishments.

Website: https://www.discoverhongkong.com/seasia/explore/muslim-travel.html