Japan is set to introduce a dual-pricing system in July 2025, whereby foreign tourists, including Malaysians, will face higher charges than local residents at major attractions and establishments. This initiative aims to address the challenges of overtourism and generate additional revenue for the enhancement of tourism infrastructure. Rationale Behind the Dual-Pricing System The surge in international tourism to Japan has been remarkable, with the country recording its highest-ever foreign tourist arrivals at 36.87 million in 2024. Malaysian visitors contributed significantly to this figure, with 506,800 travellers from Malaysia visiting Japan in the same year. This influx has led to overcrowded tourist sites and increased strain on local infrastructure. By implementing…