Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals its ranking of Asia’s most sustainability-conscious travellers. Travelers from the Philippines earn the top spot, with 86% responding that sustainability is important in their travel choices for 2025. Travelers from India (82%), Taiwan (80%), Malaysia (80%) and Vietnam (77%) round out the top five. This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent. The survey found that the majority of Asian travellers (68%) consider sustainability when making their travel plans for 2025. Less than one in ten (8%) travellers overlook sustainability in their travel decisions, although less optimistically, in Hong Kong and Japan for example, where…