MHsports: Seamless Travel for Sports Enthusiasts in ASEAN

Malaysia Airlines is pleased to announce a strategic collaboration with Corporate Information Travel (CIT) through the signing of a Memorandum of Understanding (MoU), aimed at elevating sports tourism across the ASEAN region under MHsports, a product tailored for sports enthusiasts.

This collaboration reflects a shared commitment to strengthening the travel ecosystem surrounding sports tourism and major sporting events. By focusing on the ASEAN region, Malaysia Airlines and CIT aim to develop integrated travel solutions that enhance regional sporting experiences and encourage cross-border travel.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said, “Through our collaboration with CIT via MHsports, Malaysia Airlines is making it easier for sports enthusiasts to travel across ASEAN and participate in regional events. By combining our network and service excellence with CIT’s expertise in tailored travel solutions, we aim to elevate the sports tourism experience and ensure seamless travel for fans and participants throughout the region.”

Foo Sze Zhaun, Executive Director, Corporate Information Travel said, “We are proud to collaborate with Malaysia Airlines on this meaningful initiative to strengthen the region’s sports tourism landscape. As CIT marks its 40th anniversary this year, this partnership reflects our continued commitment to innovating and evolving with the needs of today’s travellers with MHsports.

This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball, we believe regional sports events have the power to unite people and drive tourism growth across ASEAN. CIT is excited to expand our support for these events through thoughtfully curated travel solutions that make participation more accessible, rewarding, and enjoyable for all.”

Through MHsports, the collaboration will create exciting opportunities for all sports enthusiasts — whether they are professional athletes, play recreationally, or simply enjoy supporting their favourite teams. Travellers can look forward to curated travel packages that bundle flights, accommodations, and access to international sports tournaments and events. To further encourage participation in regional and international competitions, Special airfares and group rates will also be offered to encourage participation in regional and international sports competitions. In addition, joint promotions and marketing campaigns across ASEAN will help raise awareness, drive engagement, and enhance fan experiences across a wide variety of sports.

Together, Malaysia Airlines and CIT are set to make a lasting impact on sports tourism in the region. By combining their expertise and resources, both organisations aim to create seamless, engaging travel experiences that connect sports enthusiasts to regional events while promoting ASEAN as a vibrant destination for sports and tourism. This exciting initiative marks the beginning of a dynamic collaboration that promises to strengthen the sports travel ecosystem and inspire greater participation across the region.