Trip.com Group unveiled a series of fresh insights into Southeast Asia’s evolving travel landscape at its inaugural Trip.Best Roadshow: Southeast Asia Travel Trends Unpacked. The event showcased data drawn from Trip.Best, the platform’s AI-enhanced collection of curated recommendations, highlighting emerging destinations and shifts in regional traveller behaviour. According to Trip.com, interest in experiential travel continues to surge across Southeast Asia, with searches for activities rising by 808 per cent year-on-year (y-o-y). Demand for ‘cool escape attractions’ recorded an even sharper increase of 1,941 per cent, reflecting travellers’ desire for immersive and seasonal experiences. East Asian cities such as Shanghai, Hong Kong, Tokyo and Seoul have also become preferred choices for…