Thailand-based Dusit International has marked a milestone year in its global expansion journey after recording a record 24 hotel signings in 2025, the highest in the group’s history, reinforcing confidence in its diversified brand portfolio amid a challenging global development landscape. The achievement comes as many hospitality players adopt a cautious stance due to escalating construction costs and evolving investor expectations. For Dusit, however, the strong performance reflects a disciplined growth strategy focused on brand clarity, efficient execution and the ability to unlock early and sustainable value for development partners. Rather than pursuing scale alone, the group has prioritised quality-led expansion, with an increasing emphasis on conversions and brownfield developments…