HopeGoo Offers Affordable Flights, Hotels and 24/7 1-on-1 Butler Service
HopeGoo, a one-stop travel app first launched in Mainland China and Hong Kong, today officially announced its launch in Malaysia. Guided by its mission to “Make Travel Easier and Happier”, the HopeGoo offers Malaysians a more convenient way to book affordable flights and hotels with multilingual support.
HopeGoo’s signature “Your Travel Companion” 24/7 One-on-One WhatsApp Butler Service can also be activated by downloading HopeGoo and contacting the in-app customer support. From trip planning to on-the-go assistance while abroad, Your Travel Companion simplifies every stage of the travel journey, allowing travellers to focus on the fun, not the hassle. Currently designed especially for tourists visiting China, the service will soon expand to include more destinations.
After serving millions of users across Mainland China and Hong Kong over the past two years, HopeGoo is bringing its travel services to more travellers across Asia as part of its next phase of growth.
Malaysia was selected as one of HopeGoo’s key growth markets as China has long been one of the top outbound travel destinations for Malaysians, alongside regional favourites such as Thailand, Indonesia and Singapore. Combined with the close tourism and cultural ties between Malaysia and China, these factors create a strong foundation for HopeGoo’s local expansion.
The launch also comes ahead of Chinese New Year, Hari Raya, and school holidays — some of the peak travel seasons each year. Tourism Malaysia’s Outbound and Domestic Travel Behaviour Report 2023 shows that 91% of Malaysians travel overseas for leisure. This demonstrates a continued outbound travel demand and a clear growth opportunity for HopeGoo in supporting Malaysia–China travel flows.
“As we introduce HopeGoo to Malaysian travellers, our priority is to ensure the experience reflects how Malaysians plan, book, and travel overseas,” said Kent Chin, Apps User Growth Senior Manager, HopeGoo Malaysia. “Beyond competitive pricing, travellers value peace of mind when they are abroad. With our 24/7 hands-on support, HopeGoo is designed to make travel simpler, more reliable, and more rewarding, ensuring travellers receive timely assistance at every stage of their journey.
Just one year after launching in Hong Kong, HopeGoo entered the ranks of Hong Kong App Store’s most popular travel apps. This gives us strong confidence in bringing the same customer support-driven experience to Malaysian travellers.”
HopeGoo’s rollout is further backed by its parent company, Tongcheng Travel, who established a strategic partnership with the Ministry of Tourism, Arts and Culture of Malaysia in 2023 to explore inbound tourism development.
“Putting local users at the heart of our strategy while connecting broader travel journeys has always been our guiding principle,” said Yu Chi Xiao, Group Vice President, Tongcheng Travel. “Leveraging the group’s more than 20 years of accumulated industry experience, HopeGoo has built strong integrated capabilities across technology, resources, and service, supported by deep partnerships and proprietary AI systems to underpin our localisation efforts.
In Malaysia, we remain committed to a ‘built for local users’ approach. We strongly believe in the long-term potential of Malaysia’s travel market, and HopeGoo will continue to evolve its products and services from a local perspective, with the aim of becoming travellers’ trusted companion and delivering a warmer, more comprehensive travel experience.”
