Lamb Weston introduces premium restaurant-style fries to Malaysian retail market

Global frozen potato supplier Lamb Weston has officially entered the Malaysian retail market, offering consumers access to restaurant-quality fries designed for easy preparation at home.

The launch marks the company’s continued expansion in Southeast Asia, following its retail debut in Singapore late last year. Malaysian shoppers can now find Lamb Weston’s frozen fries at selected grocery outlets nationwide, including Village Grocer, Ben’s Independent Grocer, The Food Merchant, AEON, Jaya Grocer, De Market and QRA.

Timed ahead of upcoming festive seasons such as Lunar New Year and Ramadan, the retail range features six signature fry cut styles, catering to a variety of meal occasions from family gatherings to casual home entertainment.

According to the company, all products are coated with Lamb Weston’s proprietary Stealth™ batter technology, an invisible coating that helps fries stay crisp for longer when prepared in air fryers or ovens. The fries are designed for convenient home cooking without the need for added oil or deep frying.

Lamb Weston, founded in 1950 in the United States, has more than 75 years of experience in potato innovation. Today, it is among the world’s largest suppliers of frozen potato products and a long-standing partner to international restaurant and quick-service restaurant chains.

Over the decades, the company has played a leading role in advancing potato processing technology, from pioneering high-precision cutting equipment to developing a wide range of distinctive fry shapes enjoyed by consumers globally.

All products in the Malaysian retail line are halal-certified, gluten-free and suitable for vegan diets, reflecting the brand’s effort to cater to diverse consumer preferences.

In addition to product innovation, Lamb Weston has placed sustainability at the centre of its retail expansion. The new packaging is 20 per cent thinner and made with at least 60 per cent bio-renewable polyethylene derived from used cooking oil, supporting the company’s long-term goals to reduce food waste and carbon emissions by 2033.

Senior Commercial Director for Asia Pacific, Jeevan Dass said Malaysia’s strong food culture and increasing demand for convenient home-prepared meals made it a key market for the brand.

“With this launch, we are bringing our restaurant-quality fries and unique fry cuts directly into Malaysian homes,” he said, adding that the products are crafted to deliver consistent crispiness, flavour and quality for everyday enjoyment.

-ASEAN FOOD & TRAVEL