Klook’s Spring Readiness Index Shows How Asia’s Travellers Are Preparing for Spring Travel
Klook, a leading pan-regional experiences platform in Asia Pacific, unveils its Spring Readiness Index. This index serves as a seasonal pulse-check, an extension to Klook’s broader Travel Pulseannual research that offers a real-time view of how travellers are preparing for the upcoming peak travel period. Based on insights drawn from 900 travellers across nine Asia markets — Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, and India — Japan (78%) continues to hold the crown as the top spring travel destination, followed by South Korea (52%) and Mainland China (42%). The primary reason travellers choose to visit these destinations during the March–April window is clear: to experience seasonal attractions.…