Klook’s Spring Readiness Index Shows How Asia’s Travellers Are Preparing for Spring Travel
Klook, a leading pan-regional experiences platform in Asia Pacific, unveils its Spring Readiness Index. This index serves as a seasonal pulse-check, an extension to Klook’s broader Travel Pulseannual research that offers a real-time view of how travellers are preparing for the upcoming peak travel period.
Based on insights drawn from 900 travellers across nine Asia markets — Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, and India — Japan (78%) continues to hold the crown as the top spring travel destination, followed by South Korea (52%) and Mainland China (42%).
The primary reason travellers choose to visit these destinations during the March–April window is clear: to experience seasonal attractions.
This aligns with Klook’s Travel Pulse 2026 findings, which show that “time-limited natural sights or spectacles”, including flower blooms, rank among the top experiences travellers are most likely to pursue in 2026.
Another key insight from the Spring Readiness Index — echoing Klook’s Travel Pulse trends — is the growing shift toward discovery-driven travel, with travellers looking to maximise the value of every journey.
The experience chase: multi-destination itineraries in full bloom
Rather than choosing between major cities or less-touristy cities, many are combining both within multi-destination trips.
According to Klook’s Travel Pulse, two-thirds of travellers plan to visit multiple destinations per journey, signalling a shift away from single-stop itineraries.
Major cities are no longer the final destination; instead, they are becoming gateways that enable travellers to extend their journeys beyond familiar hotspots.
Klook’s owned data from March–April 2025 also shows strong growth across emerging destinations:
- Japan: Fukuoka, Nagoya, Hiroshima
- South Korea: Gyeonggi-do, Gangwon-do, Gyeongju
- Mainland China: Qingyuan City, Yinchuan City, Lijiang City
Flexible planning and confident travel define Asia’s spring travel trends
When asked about their potential concerns traveling during this popular season, respondents cited crowding at popular attractions — including long queues or wait times — as their top worry (47%), followed by the risk of missing peak seasonal moments such as cherry blossoms (41%).
Beyond these, most travellers feel largely neutral or unconcerned about other travel stressors, such as weather uncertainty and higher prices during peak periods.
Seven in 10 respondents say they plan to book spring activities, tours and attractions within two months of departure — a relatively short booking window that suggests travellers are maintaining flexibility to respond to evolving bloom forecasts and seasonal conditions.
Together, these findings highlight how spring travellers are approaching the season with greater flexibility and confidence.
“Spring travel today reflects a more intentional mindset,” says Marcus Yong, Vice President, Global Marketing, Klook. “Through the Spring Readiness Index, we see how travellers are infusing greater flexibility into their planning while prioritising experiences that matter most, from cultural sightseeing to trying local food.”
“These insights help shape how Klook supports travellers, both online and on the ground, throughout the season.”
