Ikhlas Partners with Saudi Tourism to Inspire Travelers with Saudi’s New Campaign

Capital A Berhad’s Ikhlas Com Travel Sdn Bhd (Ikhlas) partners with Saudi Tourism Authority (STA) to launch ‘Rethink Summer’, a seasonal campaign aimed at promoting Saudi to Malaysian travellers as a diverse and unique summer destination. There is something for everyone to enjoy, from the scenic mountains of Taif, the fun beaches of Jeddah, to the cloudy heights of Aseer.

Saudi is the fastest growing destination worldwide today, with a proven capacity to host visitors from the world over, yearlong. The ‘Rethink Summer’ campaign shares the beautiful diversity of Saudi with the world, from the cool, green highlands, to the coasts of the Red Sea and Arabian Gulf.

Ikhlas Chief Executive Officer, Ikhlas Kamarudin said, “We would like to thank the Saudi Tourism Authority for appointing us to lead the ‘Rethink Summer’ campaign for the Malaysian market. We strongly believe that we can deliver as a strong and trusted partner with AirAsia X (AAX) and a reliable Saudi hotel partner behind us.

“We have high hopes that this partnership will be a sustainable one in efforts to build Saudi as a safe and preferred tourist destination for all Malaysians and beyond by harnessing the expansive AirAsia network.”

With the resumption of direct AAX flights from Kuala Lumpur to Jeddah last November, more than 82,400 Malaysians have flown to Saudi Arabia until May 2023.

Meanwhile, Saudi Tourism Authority’s (STA) President of APAC Markets, Alhasan Aldabbagh said, “This summer we will have entertainment events that will be special for everyone. Our role is to support our partners like Capital A’s Ikhlas to showcase the new, undiscovered experiences and unlock the wealth of opportunity the destination presents as we embark on our ambitious goal of welcoming 100 million visits by 2030.”

Apart from promoting Umrah, including new attractions, activities and experiences, Ikhlas also aims to create more demand for Saudi Arabia by introducing customizable, do-it-yourself (DIY) travel itineraries allowing travellers to uncover new attractions and destinations across Saudi Arabia.