The unmistakable face of the Sri Lankan family tea company Dilmah is Merrill J. Fernando and his invitation to customers: “Do try it!” The first tea grower to offer his tea to the world – picked, perfected, packed at source – and kindness was his cup of tea. The family tea business he formed around an uncompromising commitment to Taste, Goodness & ethical Purpose offers a playbook for business in a post-pandemic era. Faith, determination, dedication to taste, goodness, and ethical purpose characterize the Ceylon tea maker’s story as he turns 91, and celebrates 71 years in tea.   Milestones are important. They chart one’s progress, whether success or failure. Merrill J. Fernando, the…