Hennessy Taps Renowned Turkish Media Artist and Director Refik Anadol For Groundbreaking Collaboration
Hennessy, the world’s best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire in an unexpected new dimension. In a ground-breaking collaboration, Hennessy welcomed acclaimed media artist and director Refik Anadol to its historic seat in Cognac, France to observe the Tasting Committee at work. It marked the first time in the Maison’s history that an artist was allowed to capture this time-honoured ritual real-time via neuroscientific research methods – then use the collected data in collaboration with machine intelligence to create an unprecedented work of art. In keeping with Hennessy tradition, the Los Angeles-based artist received carte blanche to create a contemporary masterpiece celebrating the iconic V.S.O.P…