To commemorate Ecco Domani’s 25th anniversary, the Italian wine brand has partnered with iconic fashion designer Jeremy Scott to create a limited-edition Pinot Grigio label that’s bound to make a statement this summer.
Inspired by the bold, contemporary wine style of Ecco Domani, Jeremy Scott — who created his own namesake fashion brand in the ’90s — embarked on a creative process to blend his own signature artistic aesthetic with that of the wine brand. Synonymous with irreverent, statement-making fashion, Scott often pays tribute to ’90s pop culture trends in his collections.
“There is a natural affinity between Ecco Domani and my own fashion label as both first rose to prominence in the ’90s,” said Jeremy Scott. “Playing with the bold shapes, abstract graphics, and neon colors that influenced ’90s pop culture is a cheeky nod to Ecco Domani’s 25th anniversary. With this original label design, I wanted to bring forth that nostalgia in a truly modern way as a reminder that standing out is always in style.”
The Ecco Domani Pinot Grigio collaboration with Jeremy Scott is the latest in a series of partnerships spanning seven years with past design luminaries. Design luminaries such as Zac Posen, Stacey Bendet, Bobby Berk, and Brandon Maxwell have used the iconic bottle as their creative canvas to create fashion-forward, limited-edition labels.
“Much like Ecco Domani Pinot Grigio itself, Jeremy Scott’s eye-catching label design encourages our fans to make a statement, and to have fun doing so,” says Heather Austin, Director of Marketing for Ecco Domani. “We’re excited to partner with Jeremy for our 25th anniversary limited-edition label and hope consumers everywhere look forward to making a confident and fashionable statement this summer.”
The exclusive label by Jeremy Scott for Ecco Domani will be available for a limited-time starting this June.
Source: Ecco Domani via PR Newswire