Bruno Mar’s flagship SelvaRey Owner’s Reserve has debuted the first instalment of, ‘Tropical Luxury, Wherever You Are,’ a new vibrant content series created for the launch of SelvaRey Coconut, the latest addition to the singer-songwriter’s collection of globally acclaimed ultra-premium rums.
Mars directs and stars in the flagship video together with fellow music superstars, brand owners and long-time collaborators Anderson .Paak, Grammy Award-winning songwriter James Fauntleroy providing the vocals for the jingle, and Oscar and Grammy Award-winning producer D’Mile.
“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign. And SelvaRey Coconut delivers the ultimate drink every time. It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?”
The spot is live on YouTube with additional content slated to run throughout the summer.
SOURCE: Selvarey Rum