Bruno Mars Plays Director And Starring Role in For New SelvaRey Rum Campaign
Bruno Mar’s flagship SelvaRey Owner’s Reserve has debuted the first instalment of, ‘Tropical Luxury, Wherever You Are,’ a new vibrant content series created for the launch of SelvaRey Coconut, the latest addition to the singer-songwriter’s collection of globally acclaimed ultra-premium rums. Mars directs and stars in the flagship video together with fellow music superstars, brand owners and long-time collaborators Anderson .Paak, Grammy Award-winning songwriter James Fauntleroy providing the vocals for the jingle, and Oscar and Grammy Award-winning producer D’Mile. “Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign.…