In lieu of National Rum Day, BACARDÍ rum just announced plans to expand its Premium portfolio range with the launch of a limited-edition five-year collection, which will see BACARDÍ unveil a new cask finish offering annually through 2025 starting off with the BACARDÍ Reserva Ocho Sherry Cask Finish.
Each bottle in the series will begin with a base of BACARDÍ Reserva Ocho, with this year’s inaugural release aged in American oak barrels for eight to 12 years and finished in an Oloroso sherry cask for just over two months, resulting in a deep mahogany flavor that gives off the aroma of dried fruits, raisins, walnuts, and almonds.
BACARDÍ has also tapped the talents of celebrity photographer, Cam Kirk, to create an original NFT (non-fungible token) inspired by the BACARDÍ Reserva Ocho Sherry Cask Finish to accompany the launch.
The resulting NFT will live as a piece of art showcasing the new cask finish, interlaced with digital effects and interactive motion graphics, marking both BACARDÍ and Kirk’s first-ever step into the non-fungible token market. The NFT will for sale on starting September 1st on BACARDICaskNFT.com for only two weeks.
“Every time I take on a new project, I approach it with the highest level of precision and passion. I saw that exact precision and passion from the Master Blenders when they introduced me to the new Sherry Cask Finish and it was my honor to capture it for a fellow rum fan,” said Kirk. “This is my first-ever NFT, so I knew it had to be a truly special collaboration.”
Proceeds from the auction will go to directly benefiting the “Backing the B.A.R.” initiative, which aims to provide business acceleration grants, education, support, and entrepreneurship solutions for Black-owned bars, restaurants, nightclubs, liquor establishments, and small businesses in the process of applying for a liquor license.