Every Patisserie Creation Has a Story to Tell by Puratos

Today’s consumers seek authentic, delicious patisserie with exciting textures and flavors. According to Puratos’s Taste Tomorrow global research, consumers are increasingly interested in the stories behind their favorite patisserie items. They are also keen to understand the impact that the food they consume has on their health and the planet. More than ever, consumers crave authentic, delicious patisserie creations. How can you better satisfy your customers? To meet these demands, it reinvents Patisserie.

Patisserie Classics remain extremely popular. Consumers are triggered by stories about the heritage of patisserie creations coming from each corner of the world from, Brownies from USA – to Black Forest from Germany, the Lemon Meringue Pie from France and of course it has Batik Cake from Malaysia.

This “Classic” in patisserie, is the starting points for reinventions and new stories thanks to unexpected texture combinations, sugar reduction, plant-based, with more fruit or more sustainable.

For professional pastry chefs, crafting unique patisserie creations isn’t just a creative venture; it’s a strategic move to position the business as a successful destination. At Puratos, its journey into patisserie is guided by both tradition and innovation. The company has researched the classics and its history because its aim to help its customers perfect these timeless recipes in the very best way. 

The mission doesn’t end there. Puratos wants to help its customers to re-invent the classics to answer the latest consumer expectations. From creative patisserie to healthier treats and even more sustainable creations. Together, it can create timeless favourites and explore new horizons to delight customers and drive the business to new heights. 

Puratos Malaysia is delighted to have won the ‘Malaysia’s Best Food Manufacturer Award – Patisserie Solutions’ in the ASEAN Food & Travel Awards 2024.