Jin Jiang Hotels and RIYAZ International to Drive Cross-border Hospitality Collaboration

RIYAZ International Sdn Bhd, a Malaysian-owned hospitality and lifestyle group, has entered into a landmark strategic partnership with Jin Jiang Hotels China Region (Jin Jiang Hotels), the world’s second-largest hotel group, to form a new joint venture: RJJ Hotels Sdn Bhd (RJJ Hotels).

The first Hotel Management Agreement (HMA) was signed on 3rd May 2025 for a property in Luang Prabang, Laos, marking the inaugural milestone across Southeast Asia for RJJ Hotels Sdn Bhd.

RJJ has been granted licensing rights to manage and expand five renowned brands under Jin Jiang Hotels across Southeast Asia. The joint venture targets to sign 181 hotel management agreements and to have 108 hotels in operations over the next five years across key growth markets including Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, and Laos.

RJJ Hotels and Jin Jiang Hotels mark the first large-scale international expansion, with Malaysia, currently serving as ASEAN Chair, selected as the headquarters for RJJ Hotels.

In 2024, Malaysia welcomed over 25 million international tourists, and over the next three years, it will host major regional events including the ASEAN Summit, Visit Malaysia 2026, and the Southeast Asian Games, highlighting its role as a strategic hub for hospitality and investment.

“This partnership is a strong signal of confidence in the ASEAN hospitality market. RJJ is well placed to redefine cross-border hotel development by combining our regional management experience and local cultural insight with Jin Jiang Hotels’ sophisticated systems and brand strength,” said Mohammed Amin Mohammed Sidek, Executive Director of RJJ Hotels.

Through this collaboration, RJJ Hotels will manage five hotel brands under the Jin Jiang portfolio:

Metropolo Jinjiang Hotels – Upscale 4 & 5-star city hotels
Ginco Hotel – Luxury 5-star resort
Renjoy Hotel – Upscale 5-star resort
Lavande – Midscale business hotel
Jinjiang Inn – Premium economy hotel

These brands are expected to anchor RJJ Hotels’ presence in key urban and leisure destinations, with discussions already underway with owners in Kuala Lumpur, Johor, Penang, Sabah, Sarawak, Jakarta, Bali, Vientiane, Luang Prabang, Ho Chi Minh City, Ha Long Bay, Hanoi, and Manila.