Bibigo Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
CJ Foods’ global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo’s efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan “Taste What’s Beyond,” will include a variety of exciting activities such as: Through this partnership, CJ aims to share bibigo’s unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in…