Bibigo Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
CJ Foods’ global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo’s efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan “Taste What’s Beyond,” will include a variety of exciting activities such as: Through this partnership, CJ aims to share bibigo’s unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in…
Live View of Sleeping Beauty Castle for the 70th Celebration at Disneyland Resort in Southern California
The Disneyland Resort 70th Celebration begins on May 16, 2025, for a limited time, honouring seven decades of The Happiest Place on Earth with festivities across the resort. Guests can “celebrate happy” with new entertainment, colourful décor, specialty food and beverages, merchandise and more. The fun kicks off in advance of the resort’s official anniversary on July 17. The Disneyland Resort 70th Celebration entertainment will inspire guests to sing along and dance. “Paint the Night” parade makes a comeback to Disneyland Park, featuring more than a million LED lights. At Disney California Adventure Park, the all-new nighttime spectacular “World of Colour Happiness!” is inspired by Walt Disney’s words from the opening day dedication of Disneyland: “To all who come…
Martial Arts in Southeast Asia: A Cultural and Historical Legacy
Southeast Asia is home to a rich tapestry of cultures, religions, and histories, all of which have contributed to the development of a diverse range of martial arts. These traditional fighting systems are not only methods of self-defence but also profound expressions of national identity, spiritual discipline, and cultural heritage. From the jungles of Indonesia to the plains of Myanmar, martial arts in this region have evolved through centuries of war, colonisation, and cultural exchange. One of the most well-known Southeast Asian martial arts is Muay Thai from Thailand. Also referred to as the “Art of Eight Limbs”, Muay Thai utilises punches, kicks, elbows, and knees in a highly effective…
Tru by Hilton Debuts in Asia Pacific with 14 New Hotels Opening in Vietnam in 2025
Global hospitality company, Hilton today announced the opening of the first four of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (formerly TNG Holdings Vietnam). The new hotels herald the entry of Tru by Hilton in Asia Pacific and build upon Hilton’s growth momentum in South East Asia. Slated to open before the end of 2025, the new Tru by Hilton properties will bring Hilton’s total pipeline of hotels under development in Vietnam to 28. Hilton currently operates six properties across three brands – Hilton Hotels & Resorts, Curio Collection by Hilton and Hilton Garden Inn. The much-anticipated arrival of Tru by Hilton in Asia Pacific…
Experience the Beauty of Intangible Cultural Heritage 2025
The 2025 “Chinese Hanfu Month – Celestial Craftsmanship and Heavenly Garments” launched its opening series at China National Silk Museum on May 10-11, highlighting the profound legacy of Hanfu culture and the ingenuity of intangible cultural heritage (ICH) craftsmanship through its thematic focus on traditional textile artistry. The event featured an exhibition titled “Bridging Eras: Costume Design in ‘Lychees of Chang’an’,” that examined how film/TV productions innovatively reinterpret traditional culture. Other event highlights included academic forums where national ICH inheritors and scholars discussed West Lake silk parasols, woodblock printing, Zhe-style guqin, and fan-making techniques. Key topics included the digital preservation of textiles techniques, ICH in contemporary fashion design and engaging…
