Luckin Coffee boosts Malaysian footprint with first flagship outlet and mobile truck initiative

Luckin Coffee Malaysia has strengthened its brand presence in the country with the launch of its first flagship outlet at SkyAvenue, Resorts World Genting, alongside the introduction of a mobile coffee truck designed to extend the brand’s reach to communities nationwide.

In a statement, Luckin Coffee Malaysia chief executive officer Dr Jeff Lim said 2025 marks a significant year for the company as it focuses on broadening its footprint and engaging consumers through diversified retail formats.

“Our aim is to build an interconnected ecosystem of stores and mobile touchpoints that offer quality, affordability and convenience wherever our customers may be,” he said.

The flagship store, spanning 2,084 square feet, is positioned within the bustling lifestyle hub of SkyAvenue.

Designed with a theme park-inspired concept, the outlet features a carousel-styled coffee bar, roller-coaster themed seating areas, a dedicated ‘Charge Your Luck’ interactive zone and a feature wall showcasing Lucky, the brand’s mascot. The space reflects Luckin Coffee’s focus on youthful, modern and experience-driven retail environments.

To commemorate the opening, the brand introduced the Genting-exclusive Grape Cloud Frappe – an icy, creamy grape-flavoured beverage available only at Luckin Coffee outlets in Genting Highlands beginning 6 December 2025.

The flagship outlet complements two existing stores in the highlands: a pick-and-go concept at Highlands Hotel launched in August and the Antara Genting Relaxed Store, opened in November. Together, the three outlets aim to offer visitors a more complete and convenient coffee experience during their stay at the resort destination.

In addition to expanding its physical presence, Luckin Coffee Malaysia has rolled out its Mobile Truck initiative – a branded activation unit that will serve customers at festivals, universities, neighbourhoods and lifestyle venues.

Equipped with the brand’s core menu, the mobile unit enables wider access to its offerings while introducing the brand to new customer groups in high-traffic areas.

Looking ahead, the company is set to complete a major phase of accelerated growth in 2025, focusing on scaling high-performing store formats and strengthening its nationwide visibility.

“Through these combined efforts, we aim to deepen customer loyalty and offer a more holistic and immersive coffee experience,” Dr Lim added.

-ASEAN FOOD & TRAVEL