Agoda Spotlights Kuala Lumpur as a Top 10 Destination in Asia for Lunar New Year

As the Lunar New Year approaches, digital travel platform Agoda reveals that Kuala Lumpur is the seventh most sought-after destination for international visitors celebrating the festive season in Asia, as well as the top-searched domestic destination. Agoda further reports that, based on accommodation searches, Bangkok, Thailand is the most popular destination among Malaysians spending the Lunar New Year holiday abroad.

Kuala Lumpur, Johor Bahru and Penang have emerged as the top inbound destinations for travellers to Malaysia. This trend highlights a growing interest in Malaysia’s vibrant cultural heritage and urban experiences. Kuala Lumpur, with its iconic skyline and diverse culinary scene, offers a blend of modernity and tradition. Johor Bahru attracts visitors with its cultural landmarks, while Penang is celebrated for its historic architecture and renowned street food. These preferences indicate that travellers are seeking destinations that offer a mix of cultural exploration and urban adventure.

Kuala Lumpur also leads as the top domestic destination for Malaysian travellers, followed by Penang and Malacca. Malacca, with its historical sites and colonial charm, draws those eager to delve into Malaysia’s past. These preferences indicate a trend towards appreciating local culture and history while enjoying diverse experiences.

The upcoming Year of the Horse symbolises energy and adventure, inspiring travellers to explore vibrant destinations. The Lunar New Year marking new beginnings and Spring’s arrival, is a prime time for reuniting with loved ones and embracing renewal. It’s an opportunity for self-discovery, whether rediscovering familiar places or venturing abroad.

Fabian Teja, Country Director Malaysia and Brunei at Agoda shared, “The Year of the Horse brings a vibrant energy to travel, and it’s exciting to see Kuala Lumpur shine as a top destination. Cities like Johor Bahru, Penang and Malacca have so much to offer to travellers that will surely make the journey truly special for them. Whether they are staying in Malaysia or venturing abroad, Agoda has amazing deals on flights, stays, and activities to ensure their New Year celebration is unforgettable.”