The Philippines continues to strengthen its position as a rising Muslim-friendly destination in Asia, welcoming travellers from the Middle East and the wider Muslim world through a growing ecosystem of halal- and Muslim-friendly tourism experiences. This momentum is further complemented by the country’s strong tourism and cultural ties with neighbouring Muslim-majority countries such as Brunei, Indonesia, and Malaysia under the Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-EAGA). Recently recognised by Mastercard-CrescentRating as a rising Muslim-friendly destination and ranked 8th among non-OIC destinations in the 2025 Global Muslim Travel Index (GMTI), the Philippines continues to gain international recognition for its efforts in advancing halal- and Muslim-friendly tourism. Across the archipelago, travellers can…