Hennessy Highlights The Collective Strength Of NBA Communities In New Film Campaign
Hennessy, has launched a new creative campaign created in partnership with global creative agency Droga5 dubbed ‘Make Moves That Start Movements.’ Starring NBA Icon Russell Westbrook, “Literally Balling” artist Victor Solomon, and founder of Hoop York City Alex Taylor, the new film depicts the journey of a basketball to demonstrate the places the game can take us, before pivoting to shine a light on communities that are moving the culture forward. From the director, to the stylists, to hero talent, Make Moves That Start Movements features powerful luminaries who are creating new waves and starting new conversations, including: Director Joshua Kissi, spotlighting diverse perspectives through film Nine-time NBA All-Star Russell Westbrook, designing fashion with purpose Literally Balling artist, Victor Solomon, crafting the game beyond the court Founder of Hoop York City, Alex Taylor, creating space on the court for Women “The NBA has always demonstrated a…
Bruno Mars Plays Director And Starring Role in For New SelvaRey Rum Campaign
Bruno Mar’s flagship SelvaRey Owner’s Reserve has debuted the first instalment of, ‘Tropical Luxury, Wherever You Are,’ a new vibrant content series created for the launch of SelvaRey Coconut, the latest addition to the singer-songwriter’s collection of globally acclaimed ultra-premium rums. Mars directs and stars in the flagship video together with fellow music superstars, brand owners and long-time collaborators Anderson .Paak, Grammy Award-winning songwriter James Fauntleroy providing the vocals for the jingle, and Oscar and Grammy Award-winning producer D’Mile. “Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign.…
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Jeremy Scott Takes It Back To The 90’s For Ecco Domani’s 25th Anniversary
To commemorate Ecco Domani’s 25th anniversary, the Italian wine brand has partnered with iconic fashion designer Jeremy Scott to create a limited-edition Pinot Grigio label that’s bound to make a statement this summer. Inspired by the bold, contemporary wine style of Ecco Domani, Jeremy Scott — who created his own namesake fashion brand in the ’90s — embarked on a creative process to blend his own signature artistic aesthetic with that of the wine brand. Synonymous with irreverent, statement-making fashion, Scott often pays tribute to ’90s pop culture trends in his collections. “There is a natural affinity between Ecco Domani and my own fashion label as both first rose to prominence in the ’90s,” said Jeremy Scott. “Playing with…
Joe Jonas Forecasts ‘Sunshine In A Glass’ For The National Launch Of Tanqueray Sevilla Orange
Tanqueray has launched the perfect summer gin with the Tanqueray Sevilla Orange inspired by the taste of Seville oranges and ‘the warmth of the Mediterranean.’ To commemorate the occasion, the English gin brand has enlisted pop-culture icon, actor and singer-songwriter, Joe Jonas to star in their ‘Today’s Forecast: Sunshine in a Glass’ content series as a not-so-average weather forecaster. Donning classic weatherman threads, Joe informs viewers that each summer entertaining moment is made brighter with “scattered Tanqueray Sevilla Orange in your area” and that the long overdue refreshing vibes are on the way. “What an incredible opportunity to be working with an iconic gin brand like Tanqueray to create a unique,…
Hennessy Taps Renowned Turkish Media Artist and Director Refik Anadol For Groundbreaking Collaboration
Hennessy, the world’s best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire in an unexpected new dimension. In a ground-breaking collaboration, Hennessy welcomed acclaimed media artist and director Refik Anadol to its historic seat in Cognac, France to observe the Tasting Committee at work. It marked the first time in the Maison’s history that an artist was allowed to capture this time-honoured ritual real-time via neuroscientific research methods – then use the collected data in collaboration with machine intelligence to create an unprecedented work of art. In keeping with Hennessy tradition, the Los Angeles-based artist received carte blanche to create a contemporary masterpiece celebrating the iconic V.S.O.P…
