Hennessy Highlights The Collective Strength Of NBA Communities In New Film Campaign
Hennessy, has launched a new creative campaign created in partnership with global creative agency Droga5 dubbed ‘Make Moves That Start Movements.’ Starring NBA Icon Russell Westbrook, “Literally Balling” artist Victor Solomon, and founder of Hoop York City Alex Taylor, the new film depicts the journey of a basketball to demonstrate the places the game can take us, before pivoting to shine a light on communities that are moving the culture forward. From the director, to the stylists, to hero talent, Make Moves That Start Movements features powerful luminaries who are creating new waves and starting new conversations, including: Director Joshua Kissi, spotlighting diverse perspectives through film Nine-time NBA All-Star Russell Westbrook, designing fashion with purpose Literally Balling artist, Victor Solomon, crafting the game beyond the court Founder of Hoop York City, Alex Taylor, creating space on the court for Women “The NBA has always demonstrated a…
Hennessy Taps Renowned Turkish Media Artist and Director Refik Anadol For Groundbreaking Collaboration
Hennessy, the world’s best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire in an unexpected new dimension. In a ground-breaking collaboration, Hennessy welcomed acclaimed media artist and director Refik Anadol to its historic seat in Cognac, France to observe the Tasting Committee at work. It marked the first time in the Maison’s history that an artist was allowed to capture this time-honoured ritual real-time via neuroscientific research methods – then use the collected data in collaboration with machine intelligence to create an unprecedented work of art. In keeping with Hennessy tradition, the Los Angeles-based artist received carte blanche to create a contemporary masterpiece celebrating the iconic V.S.O.P…
