Hennessy Highlights The Collective Strength Of NBA Communities In New Film Campaign
Hennessy, has launched a new creative campaign created in partnership with global creative agency Droga5 dubbed ‘Make Moves That Start Movements.’ Starring NBA Icon Russell Westbrook, “Literally Balling” artist Victor Solomon, and founder of Hoop York City Alex Taylor, the new film depicts the journey of a basketball to demonstrate the places the game can take us, before pivoting to shine a light on communities that are moving the culture forward. From the director, to the stylists, to hero talent, Make Moves That Start Movements features powerful luminaries who are creating new waves and starting new conversations, including: Director Joshua Kissi, spotlighting diverse perspectives through film Nine-time NBA All-Star Russell Westbrook, designing fashion with purpose Literally Balling artist, Victor Solomon, crafting the game beyond the court Founder of Hoop York City, Alex Taylor, creating space on the court for Women “The NBA has always demonstrated a…