Shangri-La’s Latest Campaign Welcomes Asia’s Movers & Shakers To Share On What They Do #WithHeart
As the brand marks its 50th anniversary, Shangri-La celebrates its ties to the region with its latest heart-warming campaign dubbed #WithHeart by honouring the passion and values that have driven the brand’s evolution and the rise of Asia through the stories of those who have lived this transformation. The campaign will be brought to life through a six-episode collection of short films, all depicting the inspiring stories of young and passionate Asian culture makers, innovators, entrepreneurs and visionaries including: Kenneth Cobonpue, an award-winning furniture designer known for integrating nature, traditional crafts and innovative technologies, Kenneth’s home furniture showcases his respect for the environment and the Philippine islands where he grew up. Named Asia’s Best…
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Bowmore & Aston Martin Join For The Pinnacle Of Whisky Making & Automotive Design, The Bowmore Masters’ Selection
Bowmore Islay Single Malt Scotch Whisky has just introduced the Bowmore Masters’ Selection, the brand’s first single malt whiskey in collaboration with luxury car manufacturer Aston Martin. Reimagined by Bowmore Master Whisky Blender Ron Welsh and Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman, the Bowmore Masters’ Selection incorporates the divine proportion of 61.8% formed from a base of 21-year-old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years to create a powerful yet elegant…
