Carlsberg brings smoothness and prosperity with its exclusive artist edition cans

As everyone prepares to usher in the lunar new year, Carlsberg celebrates the joy of reunions and abundance of prosperity through its 2023 Chinese New Year (CNY) campaign themed ‘Brewing Prosperity Together’.

The Carlsberg brand continues its past CNY traditions by launching yet another beautiful artist edition packaging, which is inspired by the celebratory nature of family and friends reunions in welcoming prosperity.

Created by multi award-winning illustrator Feifei Ruan, the creative and illustrious visual storytelling truly captures CNY’s oriental charm.

A masterpiece that heralds in a smooth and prosperous year ahead, Feifei Ruan’s design concept of a spring wonderland depicts eight magical rabbits transformed from the golden liquid of Carlsberg premium brew gathering in the beer forest and bringing along with them happiness, wellness, and prosperity as they reunite.

The piece is also embellished with elegant koi fishes, to signify luck and good fortune, flying swallows that welcome the spring and new beginnings as well as dragonflies for harmony, prosperity and good luck.

Intertwined within the elements are also gold coins and blooming peonies symbolising wealth and prosperity to usher in new beginnings.

Carlsberg’s theme ‘Brewing Prosperity Together’ accentuates the vibrant bustling of family gatherings and togetherness that Carlsberg aspires to celebrate, emulating the rich traditional and warm-hearted moments of an auspicious reunion with family, friends and dear ones.

The ‘Brewing Prosperity Together’ artwork that is elegantly wrapped across both cans and bottles has Carlsberg Danish Pilsner signifying prosperity, while the designs on Carlsberg Smooth Draught seeks to deliver a smoother year ahead, making these Carlsberg brews the perfect choice for celebrating the festivity and for enjoyment during get-togethers with family and friends.

“At Carlsberg, this CNY is all about celebrating reunions and prosperity. Our CNY-themed artist edition packaging this year is widely available and celebrated across China, Singapore and Hong Kong, as well as here in Malaysia. To us, ‘Brewing Prosperity Together’ represents our hopes and best wishes for all our consumers across the region so that together, we may have an auspicious 2023 filled with smoothness, prosperity and happiness,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.

-ASEAN FOOD & TRAVEL