Bord Bia – Irish Food Board Presents Sustainable European Dairy Campaign in Malaysia 2022-2024
Three-year promotion in Malaysia to raise awareness of high-quality and sustainably produced European Dairy from Ireland.
Yesterday, Bord Bia – Irish Food Board held a successful trade seminar, “Sustainable European Dairy from Ireland” at the Sheraton Petaling Jaya in Malaysia. The event brought together key stakeholders in the dairy industry in Malaysia, including local importers, distributors, manufacturers, and media representatives. Distinguished guests included Ireland’s Minister of State for Skills and Further Education, Niall Collins, T.D. and Ambassador of Ireland to Malaysia, H.E Hilary Reilly.
During the seminar, the attendees gained valuable insights into the dairy industry’s latest global trends and future outlook. Bord Bia showcased the high-quality ingredients produced in Ireland, emphasizing the country’s commitment to sustainability. The event also included presentations from local partners who share their experience of working with European Dairy from Ireland.
Over 40 dairy industry representatives including local importers, distributors, manufacturers, and media attended the event where they learned about Ireland’s capability as a supplier of high-quality and sustainably produced dairy.
Patrick Lim, who introduced Bord Bia at the seminar, commented that “the seminar provided an excellent opportunity for us to showcase the quality and sustainability of European Dairy from Ireland and to connect with key stakeholders in the dairy industry in Malaysia.”
The opening address was made by Minister Collins, who emphasized the importance of sustainable agriculture in food production. Ambassador Reilly also shared her remarks on the potential of Irish-Malaysian partnerships in the dairy industry.
The seminar showcased a range of European dairy products from Ireland including full cream and pure salted and unsalted butter. The event was followed by a networking session with Irish dairy exporters.