Luckin Coffee unveils festive ‘Little Butter’ and ‘Holiday’ Series with Butterbear

Luckin Coffee Malaysia has ushered in the year-end festivities with the launch of its latest beverage collections – the Little Butter Series and Holiday Series – created in collaboration with Thailand’s beloved character, Butterbear.

Themed ‘Have a Buttery Holiday’, the collaboration combines Luckin Coffee’s signature craftsmanship with Butterbear’s heartwarming charm, offering Malaysians a delightful and shareable festive experience.

Beginning 7 November, the Little Butter Series introduces two signature drinks inspired by Butterbear’s comforting spirit – the Little Butter Latte, Singapore’s 2024 bestseller featuring a creamy buttery blend with espresso, and the Little Butter Americano, which balances bold coffee notes with smooth, buttery undertones.

From mid-November, the celebration continues with the Holiday Series, available in stages. The Tiramisu Latte debuts on 14 November, followed by the Toffee Hazelnut Latte and Joyful Cocoa on 5 December, and finally, the Soufflé Latte on 29 December. Each drink offers a festive twist of rich espresso, creamy dairy, and holiday-inspired flavours.

Adding a touch of indulgence, Luckin Coffee will also roll out its first range of cakes and pastries from 14 November, available at selected outlets.

To mark the collaboration, a collection of exclusive Butterbear-themed merchandise – including stickers, enamel pins, ceramic mugs, and polaroid frames – will be available with the purchase of the festive beverages.

In a further nod to fans, 12 Luckin Coffee outlets across the Klang Valley have been transformed into immersive Butterbear Takeover zones, featuring vibrant decorations and photo-worthy displays to spread the festive spirit.

Luckin Coffee said the initiative aims to bring Malaysians together to ‘share the warmth and sweetness of the holiday season’ through memorable experiences and heartwarming flavours.

-ASEAN FOOD & TRVEL