Türkiye is taking centre stage as Trip.com Group and the Türkiye Tourism Promotion and Development Agency (TGA) embark on a new strategic partnership to spotlight the country as a Super Destination for travellers worldwide. The collaboration aims to showcase the country’s cultural depth, natural beauty, and vibrant experiences to new audiences, particularly across Asia. Interest is already building with Trip.com Group data showing Türkiye’s inbound flight bookings growing by 38% year-on-year in the first half of 2025, with hotel bookings rising 16%, led by top source markets such as the UK, Germany, and China, and a remarkable 178% surge in bookings from Indonesia. Building Türkiye as a Super Destination This partnership marks a new chapter…