Trip.com Group x Türkiye Tourism Promotion and Development Agency to Position Türkiye as a ‘Super Destination’

Türkiye is taking centre stage as Trip.com Group and the Türkiye Tourism Promotion and Development Agency (TGA) embark on a new strategic partnership to spotlight the country as a Super Destination for travellers worldwide.

The collaboration aims to showcase the country’s cultural depth, natural beauty, and vibrant experiences to new audiences, particularly across Asia. Interest is already building with Trip.com Group data showing Türkiye’s inbound flight bookings growing by 38% year-on-year in the first half of 2025, with hotel bookings rising 16%, led by top source markets such as the UK, Germany, and China, and a remarkable 178% surge in bookings from Indonesia.

Building Türkiye as a Super Destination

This partnership marks a new chapter in Türkiye’s tourism story, one driven by data, innovation, and collaboration. Trip.com Group and TGA will work hand in hand to strengthen airline connectivity, expand accommodation options, and enhance in-destination offerings, including attractions and tours. Together, they will launch co-branded campaigns designed to inspire travellers to explore Türkiye’s many sides, from the timeless skyline of Istanbul and the dreamlike landscapes of Cappadocia to the beaches of Antalya, the heritage of Izmir, and the flavours of Turkish cuisine.

Trip.com Group will harness its powerful marketing and technology ecosystem to reach millions of potential travellers worldwide. With a focus on Asia-Pacific markets such as the Chinese mainland, Hong Kong, Japan, Malaysia, and Indonesia, the initiative aims to strengthen Asia–Europe travel flows and deepen Türkiye’s connection with key outbound markets.

Trip.com Group’s growing presence in Türkiye — including its Istanbul office — reflects the company’s long-term commitment to supporting local partners and empowering the broader tourism ecosystem.

Amanda Wang, Vice President of Global Strategic Partnership & Projects at Trip.com Group, said, “Türkiye is one of those destinations that truly has everything: beauty, culture, history, and an incredible story to tell. This partnership with TGA is about turning that story into meaningful travel experiences. To pursue this vision, we are curating high-end journeys that blend cultural authenticity with digital innovation.

“We’re excited to help more travellers, especially from Asia, discover the magic of Türkiye and to work closely with local partners to drive sustainable growth for the industry.”

Further affirming its star power, Istanbul was named one of Trip.Best’s Top 100 Global Destinations for 2025, underscoring its reputation as one of the world’s most dynamic travel cities.

As the partnership deepens, both sides aim to redefine what destination collaboration can achieve, driving sustainable growth, and enhancing traveller experiences. Trip.com Group is already helping travellers identify GSTC-certified Turkish hotels across its platforms, supporting a shared commitment to responsible and sustainable travel.

Sinan Seha Türkseven, the General Manager of Türkiye Tourism Promotion and Development Agency, stated, “As the world’s 4th largest incoming tourism market, according to UN Tourism data, we at Türkiye highly value this partnership because we recognise the significant impact Trip.com Group has on the global tourism industry. Türkiye’s tourism destinations provide memorable travel experiences to all visitors. Given our extensive shared history spanning thousands of years, we are particularly enthusiastic about welcoming more Chinese travellers, as we are confident in our ability to offer them the distinctive, exceptional experiences they deserve.”