Arla Foods Ingredients will highlight the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept at Vitafoods Europe. Consumers are increasingly seeking functional beverages that support active, balanced lifestyles. According to the Innova Category Survey 2024, nearly 20% reduce their consumption of traditional carbonated drinks in the past year. Arla Foods Ingredients’ protein soda concept is a tailored response to the ‘better-for-you’ soft drink trend, providing 10g of protein per serving with zero sugar. It features Lacprodan BLG-100 to deliver the nutritional power that consumers demand, while offering manufacturers the flexibility of hot and cold processing. Compared to standard whey protein, Lacprodan BLG-100 contains more of the…

Milk gets a makeover with the #CrunchyandHealthyMilk with New Pocky Milk Campaign! Launched by Glico Malaysia with the aim of making nutrition more fun and engaging, the new Pocky Milk offers children a new way to enjoy the goodness of milk – in a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk. Representing the finest of Japanese dairy, Hokkaido Milk is renowned for its delicious creamy taste, silky smoothness and high-quality nutrition along with a unique, mild vanilla flavour. In addition to infusing fun and crunch to consuming milk, the #CrunchyandHealthyMilk with New Pocky Milk Campaign also highlights the importance of a healthy, wholesome diet, which…