Bibigo Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
CJ Foods’ global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo’s efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan “Taste What’s Beyond,” will include a variety of exciting activities such as: Through this partnership, CJ aims to share bibigo’s unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in…
Arla Foods Ingredients Showcases Protein Soda Concept at Vitafoods Europe
Arla Foods Ingredients will highlight the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept at Vitafoods Europe. Consumers are increasingly seeking functional beverages that support active, balanced lifestyles. According to the Innova Category Survey 2024, nearly 20% reduce their consumption of traditional carbonated drinks in the past year. Arla Foods Ingredients’ protein soda concept is a tailored response to the ‘better-for-you’ soft drink trend, providing 10g of protein per serving with zero sugar. It features Lacprodan BLG-100 to deliver the nutritional power that consumers demand, while offering manufacturers the flexibility of hot and cold processing. Compared to standard whey protein, Lacprodan BLG-100 contains more of the…
Share happiness with a new Pocky Milk
Milk gets a makeover with the #CrunchyandHealthyMilk with New Pocky Milk Campaign! Launched by Glico Malaysia with the aim of making nutrition more fun and engaging, the new Pocky Milk offers children a new way to enjoy the goodness of milk – in a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk. Representing the finest of Japanese dairy, Hokkaido Milk is renowned for its delicious creamy taste, silky smoothness and high-quality nutrition along with a unique, mild vanilla flavour. In addition to infusing fun and crunch to consuming milk, the #CrunchyandHealthyMilk with New Pocky Milk Campaign also highlights the importance of a healthy, wholesome diet, which…
Ambassador Cruise Introduces ‘Dining Under the Stars’ on Halong and
Lan Ha BaysLeading boutique cruise operator Ambassador Cruise has launched a remarkable dining experience under the starlit skies of UNESCO World Heritage listed bays Halong and Lan Ha. The new ‘Dining Under the Stars’ concept on Ambassador Cruise’s overnight cruises features two menus, crafted by executive chef Nguyen Gia Thien, accompanied by live entertainment on the luxurious vessels’ elegant 360-degree sundecks. Softly-lit, white tablecloth service and an incredible backdrop of myriad limestone karsts silhouetted against the night sky evoke a romantic atmosphere. Guests choose between international and Vietnamese dinner menus; both underpinned by fresh, premium ingredients. As part of the five-course “Heritage By Night” menu, guests select two main courses from five…
New Meliá Pattaya Hotel unveils Majestic Restaurant & Sky Bar
With a dramatic design referencing calligraphy, vistas of the Gulf of Thailand, and Cantonese and Sichuan cuisine promoting health and sustainability, show-stopping Yitong Chinese Restaurant & Sky Bar has debuted in vibrant Pattaya. The rooftop restaurant and bar opened this month on the 12th floor of Meliá Pattaya Hotel, which celebrated its grand opening on February 14 this year on Second Road, known as Pattaya Sai Song, near an array of attractions. In addition to the main dining area with soft lighting, earthy tones and natural textures inspired by the landscapes of Chonburi and Northern Thailand to evoke calm and refinement, the sky bar’s chic rooftop space features lush greenery…
