Riding The ‘Neon Zebra’ To Refreshing Home-Made Cocktails
PepsiCo has just announced the launch of their own line of non-alcoholic cocktail mixers amusingly called Neon Zebra with the intent of being a shortcut to great-tasting-cocktails in seconds. Made with real juice and no artificial sweeteners, Neon Zebra mixers come at a time when cocktail culture is taking hold at home, and people are looking for innovations that fit their lifestyle.
Available in four fun flavours of Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix, each 7.5oz mini-can of Neon Zebra provides homebound cocktail lovers with an easy alternative to creating refreshing and enjoyable beverages. Neon Zebra recommends adding one mini-can to 3 oz. of any spirit of your choice, making two tasty cocktails without the fuss.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America.
“Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
Neon Zebra launches sometime this March in sustainable, recyclable packaging via aluminium cans in 6-packs. Stay updated on the official launch date and other information at Neon Zebra’s website.
Source: PepsiCo via PR Newswire