yao family wines
Food & Beverages

Yao Family Wines Becomes First To Auction Wine Paired with NFT Digital Collectible

Retired basketball star and global humanitarian Yao Ming’s critically acclaimed Napa Valley winery Yao Family Wines is set to become the world’s first winery to offer a wine for auction paired with a NFT digital collectible in the form of its most exclusive wine “THE CHOP” on April 14, 12 pm PST for 48 hours at THE CHOP DROP.

The CHOP DROP wine and NFT auction is exclusive to 200 paired lots. A special auction will be held for the #11 pair, a homage to the year Yao Family Wines released its first vintage, and the number Yao Ming wore during his NBA days. Like every bottle under Yao Family Wines, each bottle of “THE CHOP” features a seal representing the founder’s family name in ancient Chinese script. A percentage of proceeds will go into supporting beneficiaries from Asian American communities throughout the US.

“Pairing this exquisite wine with a limited edition NFT should appeal to wine collectors, sports memorabilia collectors, NFT collectors, early adopters and anyone who appreciates the value of one-of-a-kind assets,” Jay Behmke, President, Yao Family Wines said. “As a Napa Valley-based winery with a Chinese founder, we’re also pleased to dedicate a portion of proceeds from THE CHOP DROP to the Asian American community at this critical time.”

(Photo Courtesy: Yan Family Wines)

 

“Blockchain is the biggest technology revolution since the Internet. The emergence of NFTs is the first consumer-oriented expression of value creation beyond crypto currency. NFTs are a glimpse into the future of blockchain-powered assets and will become the standard for ownership, trading, provenance and trust,” said Jonas Hudson, Co-Founder of The GFT™ Exchange, who, along with AIB Sportsbrands, Inc. (operators of MORE Lifestyle Sports Media) handled launch strategy, blockchain platform development and NFT design.

Yao Family Wines are available online at www.yaofamilywines.com and in select markets in the US and internationally.

Source: Yao Family Wines

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