Food & Beverages

Share happiness with a new Pocky Milk

Milk gets a makeover with the #CrunchyandHealthyMilk with New Pocky Milk Campaign! Launched by Glico Malaysia with the aim of making nutrition more fun and engaging, the new Pocky Milk offers children a new way to enjoy the goodness of milk – in a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk.

Representing the finest of Japanese dairy, Hokkaido Milk is renowned for its delicious creamy taste, silky smoothness and high-quality nutrition along with a unique, mild vanilla flavour.

In addition to infusing fun and crunch to consuming milk, the #CrunchyandHealthyMilk with New Pocky Milk Campaign also highlights the importance of a healthy, wholesome diet, which helps lay the foundation for good health.

“Many parents appreciate the goodness of milk for their child, and Glico has introduced a new and fun way for children to enjoy milk – the new Pocky Milk that offers goodness with a crunch.  Our fibre-enriched biscuit stick that is coated with creamy and tasty Hokkaido Milk makes Pocky Milk a wholesome treat, combining tastiness with goodness,” said Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster.

“The new Pocky Milk, which balances great taste and good health, joins the ranks of our Pocky core range. We are heartened to see Pocky’s long heritage and enduring appeal also playing a part to unite families in a shared experience, as parents’ fond memories of enjoying Pocky in their childhood are carried forward to the present. Parents can share happiness with their children and build memories together through the simple joy of a well-loved childhood snack,” added Lee.