Taiwan Tourism Administration Brings Waves of Wonder to Phoenix Travel & Adventure Show 2026

The Taiwan Tourism Administration (TTA), through its Los Angeles Office, successfully wrapped up a high-impact presence at the Phoenix Travel & Adventure Show 2026, held February 14-15 at the Phoenix Convention Center, capturing strong interest from thousands of Arizona travellers eager to discover Taiwan as their next long-haul destination.

Taiwan Tourism Administration operated one of the largest booths at the show, strategically located near the entrance of the exhibition hall, ensuring high visibility and consistent foot traffic throughout the two-day event.

A Booth That Stopped Traffic

Designed to be both playful and instantly recognizable, the Taiwan booth featured a giant bubble teacup installation, with Taiwan Tourism’s beloved ambassador OhBear appearing to sip from it. The oversized centrepiece quickly became a favourite photo spot, drawing attendees in for selfies while sparking conversations about Taiwan’s vibrant food culture and travel experiences. An onsite photo booth added to the selfie experience, with free photo printouts for visitors wanting to save the memory.

Visitors were invited to take part in a range of hands-on cultural activities, including:

• Taiwanese Pinball, a classic night market game
• Paper Taiwanese Douli Hat DIY, offering a creative introduction to traditional headwear

Strong Airline Presence Highlights Growing Connectivity from Phoenix

Reflecting Taiwan’s increasing accessibility from the U.S. Southwest, all three of Taiwan’s international airlines—China Airlines, EVA Air, and STARLUX Airlines—were represented at the booth. Notably, China Airlines and STARLUX Airlines have each launched direct flights from Phoenix to Taipei in recent months, significantly strengthening Taiwan’s position as a hub for Arizonans’ travel around Asia.

All three airlines sponsored roundtrip Economy Class tickets to Taiwan, which were awarded to lucky attendees through an on-site lucky draw, generating excitement and reinforcing Taiwan’s appeal as an easy-to-reach Asian destination.