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    Thailand Unveils ‘World’s Biggest Songkran Festival,’ Positioning Central Pattana as a Year-Round Global Festival Destination

    Thailand is set to welcome global travellers to one of the world’s most exciting celebrations as Songkran, the country’s world-famous water fight festival and traditional New Year, returns on an unprecedented nationwide scale. Led by Central Pattana, the “World’s Biggest Songkran Festival” will take place across 28 destinations nationwide, transforming key cities including Bangkok, Chiang Mai, Phuket, Pattaya and Samui into vibrant festival hubs. The program features more than 1,000 events and over 400 artists, attracting more than 10 million participants annually. Designed as a travel experience, the festival turns Central Pattana’s nationwide network of shopping centres into must-visit destinations where visitors can enjoy both cultural discovery and large-scale entertainment…