Vinexpo Asia 2026 in Hong Kong Reaffirms International Confidence in Asian Markets
Held from 26 to 28 May, the 2026 edition of Vinexpo Asia consolidated Hong Kong’s position as a major platform for wine and spirits trade in the Asia-Pacific region. Bringing together 14,273 trade professionals from 76 markets, compared with 59 in 2024, and 38 producing countries, compared with 35 in 2024, the event reflected the sustained commitment of international producers to Asian markets against a challenging geoeconomic backdrop.
With a history in Hong Kong dating back to 1998, Vinexpo Asia once again received support from key local stakeholders, including the Hong Kong Tourism Board, and was officially opened by the Acting Secretary for Commerce and Economic Development of the Hong Kong SAR Government.
The Hong Kong launch of Be Spirits and Be No also reflected evolving consumption patterns in Asia, with Be Spirits tripling its exhibitor base and no-alcohol products accounting for one in ten exhibitor references.
“With Vinexpo Asia, Vinexposium strengthens its foothold in Hong Kong, an essential gateway to Greater China – a historic market for the wine and spirits industry and a key market for the future. This edition reflects the continuity of our ties with Asia and our ambition to make Hong Kong a lasting point of convergence for international producers, local stakeholders and the Asia-Pacific region,” says Rodolphe Lameyse, CEO of Vinexposium.
HONG KONG, A KEY HUB FOR TRADE IN THE ASIA-PACIFIC REGION
This year marked the 10th edition of Vinexpo Asia in Hong Kong since its launch in 1998, underscoring the event’s deep roots in the city and its role as a key meeting point for wine and spirits professionals across Asia-Pacific and Greater China.
This regional dimension was also reflected in strong institutional support, with the attendance of the Hong Kong SAR Government’s Acting Secretary for Commerce and Economic Development, Dr Bernard Chan, the French Ambassador and the Ambassador of the European Union, H.E. Mr Bertrand Lortholary and H.E. Mr Harvey Rouse, 25 consuls general and trade advisors from 18 countries, as well as representatives of international chambers of commerce.
“As a super-connector and super value-adder, Hong Kong is uniquely positioned to link the Chinese mainland and the international market. Beyond policy and infrastructure, what truly defines Hong Kong is our energy, our openness to new ideas, and our ability to connect East and West as a vibrant culinary and wine capital,” said Dr Bernard Chan, Acting Secretary for Commerce and Economic Development of the Hong Kong SAR Government, during the opening ceremony of Vinexpo Asia.
Vinexpo Asia once again demonstrated its regional appeal, with 75% of total attendance coming from Mainland China, Hong Kong, Taiwan, Macao and other mature markets such as Japan and South Korea, while Southeast Asian markets such as Singapore, Thailand and Vietnam also recorded growing participation. The event also benefited from Vinexposium’s expanded network of trade partnerships, with 28 local and regional associations involved, compared with 19 in 2024, further strengthening its reach among importers, distributors and sommeliers across key Asian markets.
SOURCE Vinexposium
